EYE OF THE STORM

EYE OF THE STORM

Reabetswe ‘Rambi’ Sechoaro is the epitome of calm in the centre of a whirlwind of success

With success in her sights, 22-year-old Reabetswebecame a finalist in the 2016 Miss South Africa pageant. Staying at a hotel for seven months, following a strict diet and scouting for designers to make her gowns, Rambi returned home an independent women with a whole new outlook on the business side of beauty. Amid all her accounting textbooks and photo shoots, Rambi creates, rather than cracks, under all the pressure.

Q How did the Miss South Africa pageant contribute to building your personal brand, and how did
it impact you as a person?

A Miss South Africa made me realise that I am smarter and tougher than I ever thought I was. It’s allowed me to grow my fan base, especially on social media, and connected me with key people who can contribute to my future ventures. When I entered the pageant, I had already started building my brand both locally and internationally.I won the Miss Rivonia Teen and Miss Gauteng pageants, and was also signed to Ice Modeling. I made a name for myself overseas by winning Supermodel International in 2012. Miss South Africa definitely added value to the brand I was already working on.

 

Q How do you perceive yourself as both a model and social entrepreneur?

A The four words I’d use to describe myself are ambitious, driven, caring and hard-working. I believe philanthropy is key, so I am currently working with Tshwane Haven – an organisation that gives children with medical issues a better quality of life.

Q How did your strong business mindset come about?

A I have always wanted to work for myself. At the same time, I also want to create employment opportunities in South Africa, since the majority are still living under the poverty line. I’m also studying a part-time bachelor of commerce in accounting degree through Unisa, which has further peaked my interest in how businesses operate. I think it’s important to ensure you’re always growing and learning as a person, and to never feel as though you’ve already arrived.

Q When all else fails, how do you survive the storm?

A I just picture the woman I want to become and think about what I have to do in order to become that woman. Although it might be tough right now, the end result will be worth it. I always remember why I started and then just push on through the storm.

 

Q There is a big stereotype that to be a successful entrepreneur, you have to be a man. How do you as a women shift that stereotype in the world of business and beyond?

A It all starts with my actions: where I see myself in the next couple of years and how I plan on getting there. Women have become CEOs of major companies and have pushed their brands to succeed. Khanyi Dhlomo and Dr Precious Moloi-Motsepe are perfect examples of this. Both have entrepreneurial mindsets and are serious forces to be reckoned with in the business world. I believe that women can do everything men can, and we can do it with six-inch heels on. It all begins with us believing in ourselves.

 

Q Who are the role models you look up to in your life?

A My mom and aunt have supported me in everything I’ve ever been involved in, such as driving from city to city with me, attending my swimming galas and being there for my entire Miss South Africa journey. They have always been supportive and I will forever be grateful for having them in my life.

 

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