Liverpool bid to trademark the word ‘Liverpool’ denied

Liverpool’s controversial bid to trademark the term’Liverpool’ was reversed by the Intellectual Property Office of the government.
Even the Premier League club insisted that their aim had been to safeguard themselves against Liverpool FC product and had hoped to trademark the title of the city when employed in the context of football products and services.
However, after accepting the decision of the IPO, the club’s chief executive Peter Moore admitted that they had underestimated the level of resistance from independent dealers within the city, plus soccer clubs and Liverpool City Council.
The team said in a statement:”Liverpool Football Club can confirm its application to trademark the term’Liverpool’ from the context of football products and services was unsuccessful.
“The team accepts the decision that has been accepted by the Intellectual Property Office, thanks mostly to exactly what the official conclusion cites as’the geographical significance’ of Liverpool as a town compared to place names which were trademarked by other football clubs in the UK.
“We shall, however, continue to aggressively pursue these large-scale operations that seek to illegally exploit our intellectual property and could recommend that the relevant governments to take decisive action against these unlawful action wherever it is.”
Moore said the club’s goals had been true but they had misunderstood the consequences the trademarking would have had on the local community.
“We underestimated the reaction to it,” Moore told the Liverpool Echo. “We’d, in rather good religion, seemed at what we were seeing on a worldwide basis and particularly stuff that was coming in the UK.
“We felt obliged to safeguard the football club and had looked at other similar situations for nightclubs which had trademarked their place names in a football context, there are many examples.
“We felt on behalf of our club we needed to do that, but I believe that it’s reasonable to say we underestimated the emotional reaction to it that’s our bad.”
Moore said the team had met to explain their aims.
“There wasn’t any deliberate actions to slide through it,” he added. “We filed and got on with our company and clearly as matters unfolded the response was fairly quick and we immediately engaged with the individual merchants as well as the local football clubs and met with them.
“(We) told them that this was not aimed at them and offered them legal protections for if we had been effective.”
Liverpool mayor Joe Anderson tweeted:”LFC is a international brand and plays a major role in showcasing our city across the world.
“We have a solid connection with Peter and his staff and the club’s significance to the future of this city is without difficulty. We will always work together for those of Liverpool.”
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